Hachette Speakers Bureau: Author News Archive
10 Powerful Management Insights from Apple, P&G, Yum Brands and Gilt Groupe

Have a system of secrecy that builds excitement and a sense of ownership -- from launching projects in an outbuilding that flies a pirate flag to erecting walls around off-limits "lockdown rooms."

Feb 27, 2012

Entrepreneur.com
BY Carol Tice
February 20, 2012



My book pile has begun to bulge with new "how we did it" books by managers from established, brand-name corporations -- and one newer disruptive startup, the luxury-fashion, flash-sale ecommerce hit Gilt Groupe. So often these tomes are overflowing with self-aggrandizing blather, but, to my surprise, this crop has some useful tips on how to start and grow a successful business.

Here's a rundown on the management traits these solid-gold brands used to get their startups off the ground, and to keep driving their companies forward.

From When Core Values Are Strategic: How the Business Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies, by Rick Tocquigny, who chairs the P&G Alumni Network, a high-powered former P&G execs who went on to lead other top companies:

Instead of hiring people with fancy resumes, hire people who fit your culture and are teachable.
Build a strong brand and don't change it.
Focus all your products on the consumer by studying and listening to customers and innovating accordingly.

From Inside Apple: How America's Most Admired -- And Secretive -- Company Really Works by longtime Fortune editor Adam Lashinsky:

Appoint a DRI, or Directly Responsible Individual, for every task.
Create a confrontational workplace culture where workers feel free to challenge others' opinions.
Have a system of secrecy that builds excitement and a sense of ownership -- from launching projects in an outbuilding that flies a pirate flag to erecting walls around off-limits "lockdown rooms."