VIDEO | Z Speaker Series: Adam Lashinsky, Author of “Inside Apple” Book
Lashinsky said he applied “shoe-leather investigative journalism” to paint a picture of how the notoriously private Apple works day in and day out.
Feb 27, 2012
Zillow Talk
February 16, 2012
By, Erika Riggs
There are companies that are relatively transparent and then there are some that are notoriously closed off. By far, one of the most secretive is Apple.
Fortune senior editor Adam Lashinskyrecently wrote a book on Steve Jobs and the inner workings of Apple with his book “Inside Apple: How America’s Most Admired and Secretive Company Really Works.”
Last week, Lashinsky was the latest guest to appear in the Zillow Speaker Series when he stopped by Zillow’s Seattle headquarters to give his take on the power player of Silicon Valley.
Lashinsky said he applied “shoe-leather investigative journalism” to paint a picture of how the notoriously private Apple works day in and day out.
He interviewed as many employees as he could, from the very bottom of the supply chain to top executives, for the book “Inside Apple,” with many of them speaking on condition of anonymity.
Read More
Feb 27, 2012
Zillow Talk
February 16, 2012
By, Erika Riggs
There are companies that are relatively transparent and then there are some that are notoriously closed off. By far, one of the most secretive is Apple.
Fortune senior editor Adam Lashinskyrecently wrote a book on Steve Jobs and the inner workings of Apple with his book “Inside Apple: How America’s Most Admired and Secretive Company Really Works.”
Last week, Lashinsky was the latest guest to appear in the Zillow Speaker Series when he stopped by Zillow’s Seattle headquarters to give his take on the power player of Silicon Valley.
Lashinsky said he applied “shoe-leather investigative journalism” to paint a picture of how the notoriously private Apple works day in and day out.
He interviewed as many employees as he could, from the very bottom of the supply chain to top executives, for the book “Inside Apple,” with many of them speaking on condition of anonymity.
Read More