Harry Beckwith: Hachette Speakers Bureau

Harry Beckwith

Internationally Acclaimed Marketing Expert & Best-Selling Author

“An extraordinary storyteller. Insightful, often amusing but always relevant... kept us entranced for two solid hours...an instant and unanimous 90-second standing ovation! Months later, the event producer and I still talk about it.” — Julie Heggli, VP Marketing, CNA National

One of the world’s most respected marketers, Harry Beckwith has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. He is the director of Minneapolis-based Beckwith Partners, the world’s premier brand consultancy, has appeared on CNN, given keynote addresses to Microsoft, Disney and ABC, and authored the critically acclaimed international business bestseller, Selling the Invisible.

Beckwith’s first book, Selling the Invisible (Warner Books: 1997), spent 36 consecutive months on the Business Week bestseller list and was named one of the top ten business and management books of all time. With total worldwide sales surpassing 650,000 copies in 21 translations, Selling the Invisible is a required text at business schools worldwide.

His subsequent Business Week bestsellers, The Invisible Touch and What Clients Love, brought his total sales worldwide to over 700,000 copies in 23 languages. His reading of What Clients Love was named one of 2003’s top five business audio books, and his latest book, You, Inc, already has been named a Booksense Notable Book of the Year — an honor given to fewer than five business-related books annually. His highly anticipated upcoming book, Unthinking (January 2011), offers some surprising, even startling, truths and discoveries about what motivates us.

His company, Beckwith Partners, advises technology, financial and professional service clients on positioning, branding, customer retention and communication strategies. The firm’s work has been featured in Newsweek, Wall Street Journal, BusinessWeek, Inc., Advertising Age and AdWeek, and has won The American Marketing Association’s highest honor, the Effie.

Mr. Beckwith graduated Phi Beta Kappa from Stanford University in 1972 and practiced medical malpractice and personal injury law before becoming legal counsel to the city of Portland, Oregon. Looking for a change and ready to harness his creative energy, he decided to leave law behind and delve into the field of advertising. In1982, he was hired by Minneapolis’ international award-winning ad agency, Carmichael-Lynch, and soon earned front-page news when he was named Creative Supervisor in 1985 — the fastest promotion ever in the agency.

At the podium, Beckwith shares his strong expertise in marketing a service, personal sales effectiveness, client relationships, achieving career and personal success, and motivation. Each event is customized for each client and effectively tells a story rather than lectures, proving that story-based communications produce the greatest learning and change, and the strongest and most lasting emotional responses. An analytic mind with the creative gifts of ingenuity, Beckwith’s wide breadth of both knowledge and talent make him a powerful force on the lecture circuit, igniting motivation, teaching important business techniques, and strengthening the minds of all those who hear his words of encouragement and his testimonies of success.

Mr. Beckwith lives in Minneapolis with his wife Christine Clifford Beckwith and six children. He serves as a part-time second grade school teacher, member of the Athletic Board of Stanford University, and a participant in Renaissance Weekend, a private gathering of world leaders in business, education, politics, and the arts.

Interested in booking Harry Beckwith to speak at your next event?

Contact Hachette Speakers Bureau.


  • Unthinking: The Surprising Forces Behind What We Buy
  • Selling the Invisible

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