Christian Madsbjerg: Hachette Speakers Bureau

Christian Madsbjerg

Strategist and Business Philosopher

Christian Madsbjerg is a founder of ReD Associates, a strategy consulting company based in the human sciences and employing anthropologists, sociologists, art historians, and philosophers. He studied philosophy and political science in Copenhagen and London, and lives in New York City. Christian writes, teaches, and speaks about the kinds of methods and reasoning needed for fact-based investigations of human activity, emotions, and decision-making processes. He is interested in social and cultural theory; our stories, worlds, songs, practices—how we find our way around in the world, and applying that to the world of commerce.

Christian’s first book,The Moment of Clarity: Using the Human Sciences to Solve Your Hardest Business Problems was published by Harvard Business Review Press in February 2014. His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm was published by Hachette Books in March 2017. Based on Christian's work at some of the world's largest companies, including Ford, Adidas, and Chanel, Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence. It was named a Financial Times Business Book of the Month and has been praised in the Wall Street Journal, the Financial Times, and Kirkus Reviews, among other outlets.

Praise for Christian Madsbjerg’s Sensemaking:

"Producing a mixture of how-to text and trenchant philosophy, Madsbjerg illustrates his formula for problem-solving with rich, captivating anecdotes.... Madsbjerg is no Luddite-he fully understands the value of data generated by algorithms-but he feels certain that one finely tuned human mind can solve problems that are beyond the grasp of emotionless computers."
―Kirkus Reviews

"Madsbjerg thinks that if businesses accept pure data as the only truth, they are in danger of losing their ability to understand people. But it is by no means the author's aim to dismiss stem subjects. Through his particular method, his intention is to help companies find the right balance. The best CEOs can read a novel and a spreadsheet."
―Financial Times

"There's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is ‘soft,’ subjective, fuzzy. Rigorous analysis supposedly requires that it be kept out. Mr. Madsbjerg maintains that this in fact is the easy route, that what he does is the hard stuff. One of his associates says that this makes him feel like he has knives in his stomach. But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing ‘fuzzy’ about it.” a
—Frank Rose, Wall Street Journal

"At Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience—and not just the vehicle itself. In Sensemaking, Christian Madsbjerg explains with depth and structure how this is done."
―Mark Fields, president and CEO, Ford Motor Company

"Having helped some of the world's largest companies transition for the digital age, it's clear to me that those best positioned to win in today's marketplace possess a deep and human understanding of their customers. Companies must master not just big data, but thick data--insight into culture, history, and the social structures underlying human behavior. Sensemaking is the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption."
―Francisco D'Souza, CEO, Cognizant

"Almost twenty years ago, I wrote, 'To be qualified to be a chief executive officer, you must be broad-gauged, widely read, and have many diverse interests.' This remains just as true in today's world, where companies have become enthralled with quantitative analysis. Christian Madsbjerg's Sensemaking is a powerful defense of human intelligence to solve problems. Anyone who dreams of leading a company should read it--and heed his wonderfully contrarian advice."
―Jeffrey Fox, bestselling author of How to Become CEO and How to Become a Rainmaker

Interested in booking Christian Madsbjerg to speak at your next event?

Contact Hachette Speakers Bureau.


  • An Introduction to Sensemaking
  • The Lost Art of Critical Thinking
  • What Computers Can Never Do
  • The Power of a Liberal Arts Education

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