Adam Lashinsky
Veteran Technology Journalist and Author
Adam Lashinsky covers Silicon Valley and Wall Street for Fortune. He has been on the magazine’s staff since 2001, and for two years before that was a contributing columnist. In addition, he is a weekly panelist on Fox News Channel’s Cavuto on Business program on Saturday mornings, and appears frequently on other Fox News and Fox Business Network programs. He also co-chairs Fortune’s annual technology conference, Fortune Brainstorm Tech, and is a seasoned speaker and panel moderator.
Lashinsky’s cover-story subjects in Fortune have included Apple, Hewlett-Packard and Google. He also has written in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry, as well as on diverse topics from San Francisco politics to oil-exploration technology to the post-Katrina economic recovery of New Orleans. His book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works, is scheduled to be published in January, 2012, by Hachette’s Business Plus imprint.
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then Lashinsky provides audiences with a golden ticket to step inside. In this primer on leadership and innovation, he introduces concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives were tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky knows the subject cold, in a 2008 cover story for Fortune entitled “The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?” he predicted then that unknown Cook, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Prior to joining Fortune, Lashinsky was a columnist for The San Jose Mercury News and TheStreet.com. Before moving to California, he was a reporter and editor for Crain’s Chicago Business. As a Henry Luce Scholar, he also worked for a year in Tokyo as a reporter for the Nikkei Weekly, the English-language version of Japan’s main economic daily. He began his career in the Washington, D.C., bureau of Crain Communications.
A native of Chicago, Lashinsky earned a degree in history and political science from the University of Illinois at Urbana-Champaign in 1989. He lives in San Francisco with his wife and daughter.
Interested in booking Adam Lashinsky to speak at your next event?
Lashinsky’s cover-story subjects in Fortune have included Apple, Hewlett-Packard and Google. He also has written in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry, as well as on diverse topics from San Francisco politics to oil-exploration technology to the post-Katrina economic recovery of New Orleans. His book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works, is scheduled to be published in January, 2012, by Hachette’s Business Plus imprint.
Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then Lashinsky provides audiences with a golden ticket to step inside. In this primer on leadership and innovation, he introduces concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives were tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky knows the subject cold, in a 2008 cover story for Fortune entitled “The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday?” he predicted then that unknown Cook, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Prior to joining Fortune, Lashinsky was a columnist for The San Jose Mercury News and TheStreet.com. Before moving to California, he was a reporter and editor for Crain’s Chicago Business. As a Henry Luce Scholar, he also worked for a year in Tokyo as a reporter for the Nikkei Weekly, the English-language version of Japan’s main economic daily. He began his career in the Washington, D.C., bureau of Crain Communications.
A native of Chicago, Lashinsky earned a degree in history and political science from the University of Illinois at Urbana-Champaign in 1989. He lives in San Francisco with his wife and daughter.
Interested in booking Adam Lashinsky to speak at your next event?
Contact Hachette Speakers Bureau.
866.376.6591
info@hachettespeakersbureau.com
- Inside Apple: How America’s Most Admired Company Really Works
- Innovation and Management in Silicon Valley: Sharing the Secrets and Style of the Tech Elite
